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BRANDCARDS PRIVACY POLICY

Last Updated May 8, 2017

 

This Privacy Policy (“Privacy Policy” or “Policy”) describes how we use the information you provide to Brandcards or that we collect from you whenever you access or use the BrandcardsTM website located at www.brandcards.com (“Website”) or the other domains, mobile apps, products, services, and/or content provided by Brandcards (collectively with the Website, “Services”). By visiting the Website and/or using the Services, you acknowledge and accept this Policy. Brandcards reserves the right to change and amend this Policy at any time, in which case we will post an updated Policy on our Website. You can tell if the Privacy Policy has changed by checking the “Last Updated” date that appears on this Policy. Your continued use of the Services after changes have been posted to the Policy will constitute your acceptance of those changes.

 

This Policy applies to information we collect on or through our Services, including without limitation information collected: on the Website; in email messages or other electronic messages between you and the Services; and through mobile and desktop applications you download that provide dedicated non-browser-based interaction between you and the Services. This Policy also applies to your interaction with advertising and applications that are a part of the Services where such advertising or applications are accessible on third-party websites and/or services, provided those applications or advertising include links to this Policy or our Terms of Use. Except as provided in this Policy or our Terms of Use, this Policy does not apply to any third-party websites or services, including without limitation third-party websites linked to or from our Services, third-party social networking platforms or features we make available through our Services, or third-party ads displayed on our Services. We are not responsible for the privacy practices or content of such third parties. We encourage you to read the privacy statements and policies of those third parties.

 

This Privacy Policy is incorporated into, and made a part of, our Terms of Use, which you can access through a link on our Website home page. Unless otherwise provided in this Policy, defined terms used in this Policy have the same meaning as ascribed to such terms in our Terms of Use. If you do not agree with our Terms of Use, you are not permitted to access or otherwise use the Services.

 

Information We Collect.

 

We collect the information described below whenever you access or use the Services, which may include personally identifiable information (“personal information”). As used in this Policy, personal information means information that identifies a specific individual or household, such as your name, street address, email address and/or phone number. Personal information does not include information that, standing alone, does not allow a third party to readily identify a specific individual or household. We do not knowingly collect personal information from individuals under 13 years of age. If you are under 13 years of age, you should not register or provide personal information on the Website or through the Services. If we later obtain actual knowledge that a user is under 13 years of age, we will take steps to remove that user’s personal information from our systems. Any reference to “information” in this Policy includes personal information, unless otherwise provided or the context of such reference indicates otherwise.

 

Accounts, Registration and Customer Support. We collect personal information when you establish an account associated with our Services or register to use our Services (for example, when downloading and installing the Brandcards mobile app), such as providing your name, email address and phone number. We also may collect personal information from you in other ways, such as through our user research and customer support services.

 

Social Media Links. You may be given the option to link your social media accounts, such as your Facebook,

Instagram and Twitter accounts, so that you can comment on, or take advantage of, the Services. When you comment on the Services using your social media account user names and passwords and, for example, clicking “allow” on your Facebook permission authorization screen, you grant us permission to capture, store, use and display your social media account user ID, your basic social media account profile information, and any other information from your social media account profile that you allow us to access. The authentication of your social media account login credentials is conducted through the relevant social media service provider.

 

Information You Provide About Other People. If you send someone else a communication from or through the Services, such as sending an invitation to a friend to view a favorite brand, the information you provide (for example, another person’s name and email address) will be used to facilitate the communication and will not be used for any other marketing purpose, unless we obtain consent from that person or we explicitly disclose otherwise. If that person visits our Website or becomes a user of our Services, her or his information will be treated in the same manner as for all other Website visitors and users of the Services. Please be aware that, when you send a message from or through our Services, your email address may be included in the communication sent to your recipient.

 

Information Collected From Other People and Sources. We may acquire information from other sources to update or supplement the information you provide or we collect automatically, such as information to validate or update your address or other demographic and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to target our communications so that we can inform you of products, services and offers that may be of interest, and for other business purposes. We use third-party analytical and other tools to better understand who is using our Services, how people are using the Services, how to improve the Services, and to serve more targeted content and advertising to you. Those third parties may use cookies, pixel tags or other technologies to collect and store anonymous information such as time of visit, pages visited, time spent on each page or area of the Services, unique identifiers associated with your devices, type of operating system and browser used, and other web sites you may have visited. We do not have access to, nor control over, third parties’ use of cookies or other tracking technologies.

 

Statistical Data and Cookies. We may collect information about your computer and/or mobile device, including where available your IP address, operating system and browser type, for system administration. This is statistical data about how you browse our Website and use the Services. We may also obtain information about your general Internet usage by using cookies. Cookies are small files that are stored on your computer. We may use cookies to help optimize your user experience. For example, we may use cookies to customize our home page for you and to better display pages according to your browser type. We may combine the information we collect through cookies with other information we have collected from you. This information may be used to improve our Services, to personalize your online and mobile experience, to help us deliver messages or information to you, to determine the effectiveness of our advertising, and for other internal business purposes. Cookies (and pixel tags, as explained below) may be used to track your interactions with the Services, such as when you receive, open, or click a link in a message from us. You may refuse to accept cookies by activating the setting on your browser that allows you to refuse or deactivate cookies.

 

Pixel Tags. We may use “pixel tags” (sometimes called “Internet tags”, “web beacons” or “clear GIFS”), which are tiny graphic images, on our Services. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our Services and our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Services may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Services. This information may include your computer’s and/or mobile device’s Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical informationabout your computer and/or mobile device. We may also track certain information about the identity of the websites you visit before or after accessing our Website or otherwise using our Services.

 

Email and Electronic Newsletters. By logging into your account with us or downloading and installing any of our Services (for example, the Brandcards mobile app), you thereby consent to receiving email messages from us and/or from Merchants regarding our Services. You may be able to sign up to receive electronic newsletters from us. To sign up we may ask for information such as your name, email address, gender, age, and email preferences. If you do not want to receive electronic newsletters from us, you may click on the unsubscribe link at the bottom of any electronic newsletter communication sent by us. Please allow up to ten business days from when the request is received by us to implement your unsubscribe request.

 

Surveys, Sweepstakes and Promotions.

You may be permitted to participate in surveys, sweepstakes and promotions relating to the Services (individually and collectively, “promotion(s)”). By participating in a promotion, you agree to abide by the official rules that govern the promotion. We may request information such as your name, age, email address, mailing address, telephone number, and interests or product preferences. This information may used to enter you into our promotions. We may use this information to communicate with you about our products, services and promotions. If you choose to enter a promotion, your personal information may be disclosed to third parties or the public in connection with the administration of the promotion and as permitted by the promotion’s official rules or as required by law.

 

When you install and/or use the Services (for example, the Brandcards mobile app), Brandcards may in its sole discretion elect to promote its Services by providing awards and/or incentives to encourage your use of the Services and reward your loyalty to Brandcards. These awards and incentives may be redeemable in the form of cash or other consideration payable through payment services, such as PayPal and Venmo, or fulfilled through Merchants or other parties selected by Brandcards. Unless otherwise provided by the promotion’s official rules or as required by law, each such award and incentive shall expire ninety (90) days after being awarded to you by or on behalf of Brandcards. After expiration, those awards and incentives shall no longer be redeemable for cash or other forms of consideration.

 

Use of the Information We Collect.

 

Except as provided or described in this Policy or in our Terms of Use, we will not disclose personal information on a stand-alone basis to third parties. We may provide personal information on an aggregated basis to third parties, provided such aggregated information does not allow third parties to easily and readily identify a specific individual or household.

 

In addition to the uses of your information described elsewhere in this Policy or our Terms of Use, we may use Information we collect, including your personal information: to provide you with information or services or process transactions that you have requested or agreed to receive; to provide you with information regarding new features, products or services; to improve the Services or our features, products and services, and to customize your experience; to contact you regarding your use of the Services and, in our discretion, to make changes to the Services and/or our policies; for internal business purposes; and for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy or our Terms of Use.

 

We may share your information, including your personal information, with Merchants: to facilitate the sale and fulfillment of products and/or services you elect to purchase through the Services; to provide a personalized

content and shopping experience to you; for integration with information the Merchants may have in order to identify, profile and target users of our Services who are interested in Merchants’ brands, products and/or services; for use in co-marketing arrangements and programs we may have with Merchants; and for the compilation and development of data analytics for use in improving the Services and/or the products and services offered by Merchants. We also may share your information with other parties with which we have co- marketing, co-development or other cooperative arrangements for the purposes described in this paragraph.

 

Unless otherwise indicated in this Privacy Policy or our Terms of Use, any information and content you provide or disclose while using public areas of the Website or other public areas of the Services becomes public information and may be redistributed or republished by Brandcards. If you post content, such as messages, photos and videos, please be aware that any personal information contained in such content is accessible to registered users and unregistered visitors to the Website and other public areas of the Services, including the “community features” (as described in our Terms of Use) provided on or through our Services. We have no control over how those users may use your personal information. Accordingly, you agree not share personal information with others directly on or through our Services, except as otherwise permitted by this Privacy Policy or our Terms of Use. We reserve the right, but do not undertake the obligation, to monitor any activity and content posted on our Website or through our Services and to take action in connection with any content we deem in violation of this Privacy Policy, the Terms of Use, or otherwise inappropriate. Please review our Terms of Use for more information regarding your use of the Services.

 

Links to other Sites; Information Security.

 

To the extent hyperlinks may be utilized to access external or third party sites and communities, you should be aware that these external or third party site and communities are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you check the privacy policies of each such site and community to determine how your personal information will be utilized by their proprietors.

 

We implement safeguards to help protect against the loss, misuse and alteration of information under our control. However, despite our efforts, no data transmission over the Internet or wireless transmission or electronic storage of information can be guaranteed to be completely secure. Please note that we cannot ensure and do not undertake any obligation to ensure the security of any information you transmit to us, and your use of the Services indicates that you are willing to assume this risk.

 

Preferences and Opt Out.

 

In the Settings section of our desktop and/or mobile applications, you may edit your interests and other shopping-related preferences (for example, your brand preferences), and link or unlink external accounts including email and social networking accounts. You may choose to deactivate your account with us through your account settings. You also may cancel your account with us through the Website account interface or by emailing us at the following email address or sending mail through the U.S. Postal Service (certified mail, return receipt requested is recommended) to the following street address:

 

Brandcards, Inc.
niraj@brandcards.com
Mailing Address:
4212 Riley Drive, Longmont, CO 80503
Attention: Chief Product Officer

 

We may continue to use any information, including personal information, gathered from you prior your account deactivation or cancellation in accordance with this Policy and our Terms of Use. If you prefer not to receive electronic promotional communications, you can opt-out by following the unsubscribe instructions included in each such communication. Please allow up to ten business days from when the request was received to implement your unsubscribe request.

 

International Users.

 

Our Services are hosted in and intended for use in the United States by U.S. residents. We may use and transfer your personal information in accordance with this Policy. We may also may subcontract processing and/or storage to, or share your personal information with, third parties located in countries other than your home country. By using the Services, you acknowledge that your personal information and other data will be transmitted and transferred to the United States. If you are accessing or using our Services from the European Union or other regions of the world with laws governing data collection and use, you thereby are agreeing to the transfer of your personal information to the United States. By providing your personal information you consent to any transfer and processing of that information made or done in accordance with this Policy and/or our Terms of Use.

 

Legal Matters.

 

We may, without your consent, access and disclose your information, any communications sent or received by you (including, without limitation, the contents of any chat, messaging, or other communication posted in the community features, as defined in our Terms of Use), and any other information that we may have about you or your account as may be required by law (including, but not limited to, a court order or subpoena), or to prevent or investigate suspected fraud, violations of our Terms of Use, or any activity that appears to us to be illegal or may expose us to legal liability. Additionally, we may disclose your personal information and/or communications in situations that we believe to be: (i) emergencies involving potential threats to the physical safety of any person or property, if we believe that your information in any way relates to that threat; or (ii) your conduct on the Website or when using the Services that we believe is inappropriate and inconsistent with generally accepted norms of behavior.

 

In the event that we, or any of our businesses, are sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, personal information of our registered users and visitors may be one of the assets sold or merged in connection with that transaction. Personal information about our registered users and visitors may also be disclosed in connection with a commercial transaction where we or any one of our businesses are seeking financing, investment, support or funding. In such transactions, personal information will be subject to the promises made in any pre-existing Privacy Policy in effect when the information was obtained.

 

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Website or the Services.